By Erica Thomas, Managing Editor

Grocery delivery service Shipt announced Tuesday that alcohol delivery from Target is now available. 

The Birmingham-based business will deliver beer or wine to customers 21 and up. 

“We’re thrilled to bring alcohol delivery to Shipt’s home state just in time for the holiday season,” said Rina Hurst, the chief business officer of Shipt. “We’ve heard consistently from customers across Alabama how much they value getting groceries and household essentials they need delivered by Shipt, but that they’d like the option of having alcohol along with the rest of their order. Now whether they’re planning virtual holiday festivities or getting back to in-person gatherings, Shipt can help customers make the most of their time this season with same-day delivery of the adult beverage products they know and love.”   

Shipt already delivers alcohol in more than 20 states. The state of Alabama just legalized alcohol delivery this year and the law went into effect in October. There are limits to the amount of alcohol that may be delivered in Alabama:

- Wine, 12 bottles
- Liquor, 12 bottles (Not yet available from Shipt)
- Beer, 5 cases

Alcohol orders increase during the holidays, according to a press release from Shipt.

Alabama customers can order on the Shipt marketplace, at, and from the Target app. Shipt hopes to add more retailers to its lineup in the future.

Identification is required before the Shipt shopper may drop off any alcohol products.

Shipt Shoppers who wish to deliver orders containing alcohol must complete a certification program that covers Shipt’s alcohol delivery policy and provides education on topics like identifying underage individuals, intoxicated persons, and fake or altered identification.

Shipt is owned by Target Corporation and is headquartered in Birmingham.

Instacart also offers alcohol delivery to customers in Alabama. The company has partnered with ALDI and Publix.