On Thursday, Yellowhammer Multimedia announced that it had been acquired by Alabama public affairs consultant Paul Shashy and businessman Thomas Harris.
The purchase includes Yellowhammer News and its related media affiliates YHN Radio Network, North Alabama news site 256 Today News and Alabama lifestyle outlet Soul Grown.
Per the announcement, the "entities will operate under the newly formed umbrella of YHN Media Group LLC, with Ellis Terry appointed to serve as the news operation’s president." Terry is the founder of Soul Grown, which Yellowhammer acquired in 2021.
“The new ownership is committed to expanding and breathing new life into the Yellowhammer News brand while maintaining our tradition of accurate reporting in the areas of business, sports, and politics,” Terry said in the announcement.
He added, “Yellowhammer News and its affiliates will continue sharing positive stories about our state, its people, and the qualities and beliefs that make Alabama such a special place to live, work, worship, and raise families."
Shashy, a principal at SR Communications, served as Tommy Tuberville's U.S. Senate campaign manager in 2019 and 2020, and Katie Britt's U.S. Senate campaign manager in 2021 and 2022.
Harris is president of Alabama Black Belt Adventures, a nonprofit that promotes hunting, fishing and ecotourism activities throughout the Black Belt.
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