U.S. Sen. Tommy Tuberville (R-Auburn) didn't mince words in reaction to the Minnesota Vikings unveiling two male cheerleaders, Blaize Shiek and Louie Conn, to its squad ahead of the season.

In a video announcing the two new additions, the Vikings claimed that "the next generation of cheer has arrived."

During a Tuesday interview with OutKick's "Hot Mic," Tuberville, the former head football coach at Auburn University, asked the NFL "what the hell" it was doing to allow wokeness to creep into the sport. He went on to assert that non-traditional male cheerleaders wouldn't happen in the South like it would in a blue state like Minnesota.

“I would like to ask the ownership of the NFL and the commissioner, what the hell are you doing?” Tuberville proclaimed. “I mean, you've got the number one sport on planet Earth, in terms of people watching it. Your business is growing. ... But if you’re going to be woke, and you’re going to try to, you know, take the men out of men’s sports, is what they’re doing … to make it more about gender than we are about masculinity, then you’re going to have a huge problem. It's coming."

“But at the end of the day, I hope to God it doesn’t come south to Atlanta, or to Texas, or to Dallas or to some of our NFL teams, because you’ll lose it. I mean, people will actually quit buying tickets and going,” he added.

“This is the narrative they’re trying to push out, and this is not just a couple of people being men cheerleaders," Tuberville continued. "It is about pushing a narrative that you want to put gender into sports and let everybody know that we’re trying to show that, ‘Hey, we’re going to take the masculinity out of it a little bit,’ and that’s not going to happen in the South."

Tuberville, who is now running for governor of Alabama, urged the NFL not to push anything other than sports on the American people.

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