BON SECOUR — The fallout from Bud Light’s marketing campaign with Dylan Mulvaney continues, and one restaurant owner in south Alabama told 1819 News he doesn’t see the trend slowing down any time soon.
Bob Hallmark owns Tin Top Restaurant & Oyster Bar in Bon Secour. Situated in south Baldwin County, Tin Top is a popular destination for locals. Over the past few weeks, the restaurant has seen an 89% decrease in Bud Light sales.
Hallmark said by the numbers, it looks like most people are choosing Miller products instead.
“Actually, it’s affected Budweiser, not just Bud Light,” said Hallmark. “That’s what’s going on. It’s going to be a tough time for them.”
Tin Top had already gotten a new haul of Bud Light when the controversy began after Mulvaney, a transgender TikTok influencer, uploaded a video celebrating the marketing campaign. Now, he has a surplus of beer he doesn’t think he will sell.
“It’s still sitting here right now,” said Hallmark. “We have some in the cooler, and I haven’t ordered Bud Light since this hit. At some point, it will get old and we’ll have to throw it out.”
Hallmark has also used the beer for cooking. He said he hasn’t seen a boycott quite like this one and he doesn’t think it will blow over any time soon.
“People here don’t forget things and there are other ways to do stuff,” Hallmark told 1819 News.
To connect with the author of this story, or to comment, email erica.thomas@1819news.com.
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