The American Conservative Fund (ACF) has become synonymous with dark money in Alabama elections, having poured millions into campaign advertising with little to no financial records showing exactly where the money is going.
The Virginia-based American Conservative Fund registered with the State of Alabama in January 2025 after receiving a $500,000 donation from Win For America, a PAC funded entirely by gambling interests, including DraftKings, FanDuel, and Fanatics Betting & Gaming, according to Federal Election Commission records. The Fund has since received over $26 million, much of which has gone toward mailers and television, radio and online advertisements.
SEE: 'Dark money' PAC spends big on Alabama campaign mailers, TV ads without filing financial reports
Recent unprocessed FEC records show that the ACF has spent $2,402,319.61 on "non federal media production" since February 9.
That breaks down to:
- Game Changer Strategies LLC: $71,500
- SRCP Media: $217,178
- Targeted Victory LLC: $1,334,891.61
- Something Else Strategies LLC: $219,000
- Advocacy Marketing Partners: $559,750
It remains unclear exactly how these funds were used, but each entity offers political consulting and communications strategies, including many of the services ACF appears to have used in its political ads.
The ACF filed the same FEC financial report with the Alabama Secretary of State's Office on April 15 — the only record filed with the state since the last FEC quarterly report in February.
When it comes to Facebook and Google ads, ACF's spending is more transparent.
According to the Facebook Ads report, ACF has spent $321,791 on roughly 700 political ads from May 14, 2019, to May 13, 2026, though it did not join Facebook until January 16 of this year.
Among the top interests of ACF's target Facebook audience were Budweiser, Coors Light, Cabela's, Bass Pro Shops, NFL on FOX, hunting, fishing and country music.
AFC spent $564,200 on over 300 Google ads targeting Alabama since January 2025, according to Google Ads Transparency Center.
Several Alabama candidates have rejected the PAC's support, while others have called for an official investigation into the group's shady dealings.
The primary election is on May 19.
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