AUBURN – Following an 18-year partnership with Under Armour, Auburn University will be moving in a different direction with its apparel outfitter, moving to Nike. The 10-year deal will go into effect on July 1, 2025.
“We are excited to enter this new partnership with Nike, a brand that consistently champions athletes and sports around the world," Auburn athletics director John Cohen said. "We are appreciative of their strong support throughout this process. We believe that our 10-year agreement, beginning in July 2025, will continue to elevate Auburn and best serve our student-athletes and our university moving forward.”
“We are also grateful to Kevin Plank and Under Armour for their 18 years of valued partnership in growing the Auburn brand and serving our student athletes, coaches, and fans," he added. "We look forward to the opportunity to celebrate this relationship throughout the final year ahead.”
This will be the first-ever partnership between Auburn and Nike. There was a verbal agreement between the two parties in 1995, but the deal was never signed.
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