This season will be the first time that Alabama football will feature on-field logos on Saban Field at Bryant-Denny Stadium.
Ben Portnoy of the Sports Business Journal reported that the Alabama athletics department has partnered with the U.S. Navy.
Appearing at both 25-yard lines, the logos will read “Build Giants Alabama,” representing the Maritime Industrial Base Program’s effort to address the Navy’s demand for skilled trade workers to build and sustain its fleet. Also part of the partnership will include stadium messaging from former head coach Nick Saban.
“This partnership allows The University of Alabama to connect our students and communities with high-demand careers that serve both Alabama’s economy and our nation’s security,” said UA president Peter Mohler. “Our role as the state’s flagship institution helps create pathways that strengthen industries vital to our future. Build Giants Alabama provides opportunities for Alabama residents to prepare for meaningful careers while contributing to the defense of our nation.”
The on-field logos will debut this Saturday when the Crimson Tide host Louisiana-Monroe in their home opener. The game will air on SEC Network at 6:45 p.m. on Saturday.
“Partnering with the U.S. Navy’s Maritime Industrial Base (MIB) Program creates a unique and impactful opportunity to support our state and our nation,” said UA director of athletics Greg Byrne. “We’re proud to team up with and shine a spotlight on the Build Giants Alabama initiative as it assembles its workforce in this vital industry for current and future generations.”
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