Houston County Commissioners approved an annual marketing contract Monday to help with county employee recruitment.

Brandon Shoupe, Houston County Commission Chairman, said the contract with Like Mind Marketing was for $30,000 annually and was "a fair price for the work involved."

"I hope it's going to make a difference," Shoupe said at the Monday meeting. "We need all the help we can get, especially as it relates to jailers and equipment operators. I don't think we'll ever be able to pay as much as private employers, but we do have to remain competitive."

Melody Lee, owner and creative director of Like Mind Marketing in Dothan, said an "enticing campaign" featuring county employment benefits and three-day weekends would begin in January on social media featuring current Houston County employees.

"We've got a lot of clients the last couple of years because of hiring issues," Lee said at the meeting. "It's something that's going around. One of the big things that Houston County has going for you as an employer is the four-day workweek. That is huge right now because people are kind of getting out of the wanting to work 70 hours a week. I think COVID might've introduced this … they want to enjoy their life outside of work, as well.

Alabama's unemployment rate was 2.7%, and its labor market participation rate was 57.2% in October, according to the Alabama Department of Labor.

To connect with the author of this story, or to comment, email caleb.taylor@1819News.com.

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