The City of Opelika revealed its new Philip Lutzenkirchen Memorial Mile to raise awareness of the dangers of distracted driving.

The City placed a sign showing a key that reads, “43 Seconds” reminding drivers to stay focused on the road.

Lutzenkirchen played football at Auburn during their 2010 National Championship. He scored the go-ahead touchdown for Auburn against Alabama in the 2010 Iron Bowl in Tuscaloosa.

On June 29, 2014, he was killed in a DUI crash as a passenger in LaGrange, Ga.

Auburn Marriott Opelika Resort & Spa at Grand National and Lutzie 43 Foundation partnered to establish the Philip Lutzenkirchen Memorial Mile on Grand National Parkway.

“The sign features the Lutzie Foundations 43 Key Seconds Initiative to remind drivers to take 43 seconds to ensure a clear head, clear hands, clear eyes and click it before turning the car key,” the City of Opelika posted. “We are excited to join the fight against distracted driving!”

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