Fast-food chain Taco Bell announced plans to test out a new plant-based meat substitute made from soy and pea protein at its restaurants in Birmingham.
According to Taco Bell, the participating stores will offer a plant-based meat alternative that is inspired by "classic Taco Bell flavors." The product will be served on a Crispy Melt Taco, which features a fried white corn shell tortilla filled with shredded cheddar, mozzarella, Monterey pepper jack, warm nacho cheese, lettuce, tomato, sour cream, and the new soy and pea protein.
The new taco will sell for $2.49, the same price as the seasoned beef version. The meat substitute will also be available on the Mexican chain's Nachos BellGrande.
Taco Bell chief innovation officer Liz Matthews said the chain was testing the new product in Alabama rather than a more vegetarian-friendly area because "Birmingham is a good representation of the general population."
"[W]e want to make sure this is for everyone, and it will deliver for everyone," she added.
The faux meat will be available for a limited time in the Birmingham area while supplies last.
To connect with the author of this story, or to comment, email [email protected].
Don't miss out! Subscribe to our newsletter and get our top stories every weekday morning.