The University of Alabama has reportedly joined in a filing in opposition to a LIV Golf League trademark application.
In June, UA filed a notice of opposition with the U.S. Patent and Trademark Office claiming that the logo for LIV Golf's 4Aces GC, captained by Dustin Johnson, was violating its trademark Script A logo, which has been in use since 2004.
According to sports law attorney John Nucci, UA joined Adidas and Fallen Footwear in challenging LIV Golf trademarks.
Context: trademark owners have a responsibility to protect their trademarks from infringement.
— John Nucci (@JNucci23) July 11, 2024
If they fail to take action against potential infringers, it can weaken their mark and/or eliminate their rights.
Alabama’s opposition could be for the purpose of ensuring they keep…
UA argued that the 4Aces design contains the “same literal element” as their Script A and the style of the letter “is visually similar to and creates a commercial impression similar to” their design.
“The university’s athletic teams have achieved tremendous success and national recognition over the past two decades,” UA wrote to the USPTO, per Sportico. “As a result, the Script A Mark has been widely displayed on national television broadcast, in print media, and across digital platforms.”
LIV Golf has a month to respond to the university's challenge.
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