The University of Alabama has reportedly joined in a filing in opposition to a LIV Golf League trademark application.
In June, UA filed a notice of opposition with the U.S. Patent and Trademark Office claiming that the logo for LIV Golf's 4Aces GC, captained by Dustin Johnson, was violating its trademark Script A logo, which has been in use since 2004.
According to sports law attorney John Nucci, UA joined Adidas and Fallen Footwear in challenging LIV Golf trademarks.
UA argued that the 4Aces design contains the “same literal element” as their Script A and the style of the letter “is visually similar to and creates a commercial impression similar to” their design.
“The university’s athletic teams have achieved tremendous success and national recognition over the past two decades,” UA wrote to the USPTO, per Sportico. “As a result, the Script A Mark has been widely displayed on national television broadcast, in print media, and across digital platforms.”
LIV Golf has a month to respond to the university's challenge.
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