U.S. Rep. Barry Moore (R-Enterprise) announced his first TV media buy in the heated race for Alabama's first congressional district.

This announcement follows a digital ad announcement from December.

"Values" was initially released on X and is an introduction of Moore to his new voters in the first district since being re-drawn by the federal courts.

The ad describes how he has fought for Alabama's conservative values and against President Joe Biden and the Washington establishment.

"I understand Alabama values because they're my values," said Moore.

According to the campaign, the ad started Sunday and is running in both the Dothan and Mobile media markets with a total buy of $96,000. It will air on all platforms — digital, social, cable and broadcast.

Moore said in a statement, "I was the first elected official to endorse President Trump. In Congress, I've worked to help our veterans and our agriculture producers, held the Biden Administration accountable in the Judiciary Committee for their open borders and weaponized agencies, and fought to stop Biden's out-of-control spending that's bankrupting American families. I have a proven record of standing for Alabama values and putting America first."

The ad comes with just eight weeks to go in the Republican primary, and due to the federal courts splitting Mobile's media market into two congressional districts, many candidates are worried about how to break through. According to a media consultant speaking to 1819 News, ads in the Mobile media market are running twice that of Dothan and Columbus, Ga.

Political consultants across the state have debated the right strategy for candidates in this campaign since Moore announced in October. Carl began his TV ads early in November, while Moore has opted to wait until now when voters are more engaged in the race.

The battle for the first district places two sitting members of Congress in the same district and forces them to run against each other, a rare occurrence in American politics.

With both candidates making substantial investments over the past few months, the public cannot see where Carl or Moore are financially until January 31, when Federal Election Commission finance records are due.

The Republican primary will be held on March 5.

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